Influence and Persuasion Assessment



Are you an influencer? Can you persuade someone to change or try something new? Find out how good you may be through this Influence and Persuasion Assessment.

Influence and Persuasion are about having the ability to create a different outcome or to change an existing or intended position, thought, or state without using force or coercion. Motivating or persuading others to move into a new direction (personally or professionally) is a key ability of any strong individual or good leader.

This assessment is designed to help you identify the areas you may need to improve upon with regards to your ability to influence and persuade others.

The art of influence or persuasion is a powerful and necessary tool in both your personal and professional life. The use of influence tactics can make a difference in your ability to drive change, build cohesive teams, and to successfully implement strategic vision. Used properly, influence can benefit both parties; it is not just used for personal gain.

All our assessment tools are designed to provide the user with information at the depth and complexity which suits their needs. 

Individual Feedback and Assessment:  The participant response to the assessment survey and the data is compared to a pre-set standard selected as benchmarks for measuring acceptable level of competency in that area.

360° Feedback and Assessment:  The participants select a small group of friends, colleagues, peers, direct reports, or other candidates to respond to the same survey.  The feedback group rates the participant from their perspective against these competencies.  This provides a rich field of information that will inform the participant on areas of strength and areas for improvement.  The feedback team is limited to ten (10) participants (to be effective it is recommended to engage with a minimum of three feedback team members).

For more details about this assessment please refer to the description section of this page.


This Assessment covers 8 Interpersonal Skills Competency and/or Focus Areas, including:

1:           Audience Awareness

Identifying the relevant characteristics (interests, level of understanding, attitudes, and beliefs) of a person or group in order to understand their position better.

2:           Communication Style

The approach or strategy one uses to sway others or interact successfully with them.

3:           Dealing with Resistance

Recognizing, navigating, and/or responding to competing information to the stated position.

4:           Focus on Benefits

Showing how the position being presented will create something positive, meaningful, and/or relevant

5:           Influence Techniques

The approaches or strategies that support agreement, acceptance, and compliance with the stated position.

6:           Message Structure

The manner in which one organizes and tailors a message such that it is simple, clear, and meaningful to a listener.

7:           Non-Verbal Influence

Recognizing and utilizing non-verbal communication techniques and strategies (body language) to position a message in a favorable fashion.

8:           Personal Credibility

Establishing oneself as knowledgeable, an expert, or experienced professional on the topic at hand.

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